December 2024 eCPM Trends in Mobile Ad Monetization!!!

The holiday season is here, and it’s bringing good presents for mobile ad monetization managers! This December, we’ve observed a 16% increase on average in eCPMs in the US market for both Android and iOS platforms.

What’s Driving This Growth?

The surge reflects increased advertiser spending during the peak shopping season, with brands competing for consumer attention in mobile environments. Key contributors include:

• High demand for premium ad placements.
• Increased user engagement on mobile apps during holidays.
• Competitive bidding during the festive period.

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Insights for Ad Monetization Managers:

• Maximize the Moment: With higher eCPMs, now is the perfect time to optimize your placements and explore high-performing ad formats like rewarded video and interstitials.
• Dive Into the Data: We’ve prepared an infographic highlighting December’s trends, broken down by platform and format. Discover actionable insights to help you capitalize on this uplift.

At SmartiePants we maximise ad profitability. Drop a question or DM us! We’re always happy to go exchange insights and ideas over a cup of coffee!